As published in the Savannah Morning News - July 8th 2011 IT’S NOT ABOUT THE STEAK; IT’S THE SIZZLE THAT SELLS! Writing ads for the last 27 years gives a Realtor plenty of practice…but I still have to think about what it takes to get a reader to want to see the property I have listed for sale. With so many homes on the market, what you write can make a difference. When a Realtor is sifting through available properties to show a perspective buyer, what makes them chose your home over all the others? |